Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. You can see this does the job as a “catch-all” definition. We think it could be improved to reference the commercial aims of optimization and reference the measurement of multichannel usage including offline, mobile and social channels – the emphasis still seems on the traditional website. Whether you are a small business, a mid-sized enterprise or a fortune 500 INC company, you need a Digital Analytics expert who can understand your measurement objectives, knows how tools like Google Analytics can help, analyses your analytics data, assists you in making right business decisions and further measures performance. Count on Build Websites for a team of Google Analytics certified professionals having experience in helping many organizations globally with every aspect of digital analytics right from set up & reporting to market research & analysis with actionable insights.
Any solid analytics plan should take your business model into account and develop a set of metrics that maps to your unique needs and buying funnel. Get in touch with our Google certified analytics professionals to measure what matters most for your business.