A business website is more than just an online presence — it’s your digital storefront, marketing tool, and customer communication hub. But many businesses launch websites without including the essential pages that help build trust, provide information, and convert visitors into customers.

If you’re planning a new website or upgrading an existing one, here are the must-have pages every business website should include.

Home Page – Your First Impression

Your home page is often the first place visitors land. It should clearly explain who you are, what you offer, and why customers should choose your business.

A strong home page includes:

• Clear headline and value proposition
• Overview of services or products
• Quick navigation to important pages
• Strong call-to-action

About Us Page – Build Trust and Credibility

People want to know the story behind a business. The About page helps create connection and trust by sharing your journey, mission, and expertise.

Include:

• Company background
• Team introduction
• Experience and achievements
• Brand values

Services or Products Page – Showcase What You Offer

This is where visitors understand what your business provides. Each service or product should be clearly explained with benefits, features, and visuals.

Make sure to include:

• Clear descriptions
• Pricing (if applicable)
• Images or examples
• Inquiry or purchase options

Contact Page – Make It Easy to Reach You

A contact page is essential for converting interested visitors into leads.

Include:

• Contact form
• Phone number
• Email address
• Business location or map
• Social media links

Blog or Resources Page – Improve SEO and Engagement

Regular blog posts help attract organic traffic and position your business as an authority in your field.

Benefits include:

• Better search engine visibility
• Educational content for visitors
• Long-term marketing value

Testimonials or Reviews Page – Build Social Proof

Customer reviews help establish trust and reassure potential clients. Real feedback from happy customers increases confidence and boosts conversions.

Include:

• Written testimonials
• Case studies
• Before-and-after examples
• Client logos

FAQ Page – Answer Common Questions

An FAQ page reduces customer confusion and saves time by addressing common concerns upfront.

Common topics include:

• Pricing or packages
• Delivery or service process
• Policies and guarantees
• Support information

Privacy Policy and Terms Pages – Ensure Transparency

Legal pages help protect your business and build credibility. They also show visitors that your website follows proper standards and data protection practices.

Conclusion

A successful business website isn’t just about design — it’s about structure. Including the right pages ensures your website informs, engages, and converts visitors effectively.

At Build Websites, we help businesses create complete, conversion-focused websites with all the essential pages needed to grow online.