Websites are designed to be viewed digitally and are accessible from anywhere in the world. UX informs how design elements support the underlying user experience, paired with UI. The end result is to move to high-fidelity designs. Traditional, printed marketing materials require your prospects to be within close proximity of your business to physically receive the materials. While both mediums have certain best-practices guides to follow, your website is best thought of as a living, breathing entity. As such it needs to be updated more regularly to ensure users continue to be able to see and engage with your site.
The top strategies are put to action by building information architecture of the gathered information in a format, which is easier for user to understand. Then wireframes, moodboards, sitemaps and designs are built to create a visual representation that guides through the navigation. Finally our strategists, and designers work with your team to create a beautiful and functional final product.
When the data and visual storytelling take shape into a product, it's time to look back on our hypothesis and metrics to determine if we were successful. We continue to iterate and improve it based on usability testing and customer feedback. Designers then evaluate it and give final touches matching the customer requirements.