Category: Web Development

  • How to Brand Your Ecommerce Website?

    How to Brand Your Ecommerce Website?

    In current time online shopping is hitting its peak. Being a business owner if you don’t have a business website, then you are missing great opportunity for your business growth.

    The main problem that stops many business owners from building their business website and branding it is that, they think branding is a very difficult task to accomplish. Though, with required knowledge it can be achieved easily.

    Let’s have a look what is branding, how you can brand your ecommerce website and why it is essential.

    What is Branding?

    The most powerful marketing asset for any online brand is having a business website. A website always leaves the first impression on the potential customers. So, brands must ensure that their business website is branding their business products or services in the best possible way.

    Branding is one of the most important aspects of any business website which can never be ignored. The way your develop brand identity is what that can set you apart from your competitors. Moreover, branding helps business to build credibility and trust with the target audience.

    Branding a business website is more than simply going for fancy designs, logos and fonts. It is all about crafting a consistent look and feel across the entire website that can showcase your company’s distinctive personality.

    Need of branding for ecommerce websites?

    For ecommerce website or business websites, branding is very essential that anything else. Actually, according to the experts it is most crucial, because, it offers a wide range of benefits to brands, such as attracting new customers, retaining existing consumers, building customer trust & loyalty, and improving overall business. People mostly misunderstand the effect of a good quality brand; hence to overcome that, you have to examine how trusted rebranding agencies are performing their task.

    Since, today almost every company, from small businesses to multinationals, took their business online. Therefore, to compete with them, good branding is very essential. Else, your website may get lost in the huge ocean of digital world.

    Let’s consider why one should focus on branding;

    • It increases the credibility of the website or the ecommerce stores
    • It transforms your regular outlet into a trustworthy brand
    • It brings a significant amount of organic traffic to your website
    • It saves time & money which is required to spend on marketing as well as advertising

    Designing Website Layout Carefully

    The thing that matters the most when it comes to branding is the website layout. Good website’s design can make your site look unique and also makes it functional and easily understandable.

    For perfectly designing the website layout, one should consider:

    • The structure should be easy to navigate and use.
    • The layout should be visually appealing to attract new users and increase engagement.
    • The design must be responsive or mobile-friendly.

    Impressive Logo Design

    Branding majorly depends on creating a unique identity for the business. And, without a logo one cannot build a unique identity. That logo helps people to differentiate the brand from other companies, and it also assist company’s name to stay in customer’s mind. Moreover, a brand logo also conveys the brand message. Therefore, creating a memorable and impressive logo for the brand is very essential.

    To create an eye-catching logo one must follow the below mentioned tips:

    • It should be simple: It should be understandable and easy to remember. Avoid too much colours or complex shapes.
    • It should be relevant: It should be relevant to the business’ unique values and prepositions.
    • Try using strong colors: Strong color combination always keeps the logo out from competition.
    • It should be unique: It must be unique and should not be related to any other.
    • It should be scalable: It should be scalable to be used in numerous sizes and platforms.

    Color Palette

    Choosing the correct color palette for your business website is very essential for branding. Picking the accurate colors can make a connection with your viewer, which will ultimately lead to additional conversions and leads. Though, selecting the exact color palette is not that easy. To achieve your goals, you have to consider some factors like the emotions that you want to evoke, the psychographics and demographics of your target audience, and the brand message you want to convey.

    Let’s have a look on some tips for selecting the right color palette:

    • Take limited colors, maximum three or four. Numerous colors can make it overwhelming and can give a cluttered look to your website.
    • Use tools to make a harmonious colors scheme.
    • Consider using the brand’s colors only.
    • Use other colors versions to create incredible contrast.

    Choose Correct Typography

    The technique of positioning written language to make it readable, legible, and appealing is called as Typography. It involves choosing typefaces, point size, line length, spacing, as well as letter-spacing. The typography of your website says a lot about your brand and its aesthetic sense. It also conveys playfulness, professionalism, or other feeling that you want your visitors to experience. Thus, it is crucial to select the correct typography for your website.

    Improve User Experience

    To brand your business website it is very essential to invest your time and money on improving the user experience. It should be visually appealing and must have user-friendly interface that can make the visitors, spend maximum time in your pages to find the products/services they are looking for. Website with great user experience encourages its consumers to visiting the website repeatedly. Eventually, it improves leads and conversions.

    If your website doesn’t offer a good user experience, then you will not get the fruit of the hard work that you put on SEO, advertising, marketing, and designing.

    Consistency

    Another key to success for branding is consistency. Each and every page of your business website must reflect your company’s branding. Maintaining the consistency is very challenging specifically for those websites, which have multiple pages and web admins. Yet, by following the below mentioned points you can ensure your website’s consistency with company’s branding.

    • Pick and use same fonts, color scheme, and design elements on every page.
    • Don’t forget to add the brand logo on every page.
    • Match the website’s tone & voice with the company’s values & identity.

    Creating the best Content Strategy

    As we all know in digital world there is a saying that “content is king”. And when it comes to website branding this phrase perfectly matches. One of the most important elements of any website for its online presence is the website’s content which can make or break the chances of success.

    For any business website it is very essential to create great content strategy. It should be informative, well-written, and engaging to grab audience’s attention and transform leads to conversions. The content strategy guarantees that the website is aligned with the business’s objectives and goals. Great content strategy also helps in keeping the content fresh as well as relevant, thereby motivating visitors to return.

     

    Build Websites is a leading web design and development company in India and we offer all kinds of website design and development services at affordable prices. We also offer SEO and digital marketing solutions to take your business to the next level. For more information, contact us today!

  • Why PHP Development Services are beneficial for Enterprises?

    Why PHP Development Services are beneficial for Enterprises?

    Nowadays, all enterprises prefer to have a customized website or web/mobile application. And the key reason behind this is to take their enterprise stand out from the crowd. Dissimilar to other apps which are mainly developed for end users, these applications or websites which are created for enterprises are primarily developed to smoothen the processes of the organization. PHP is that platform which excels with respect to robustness, scalability, high-end security.

    Also, PHP is a very easy to learn/use programming language and can be integrated well with various frameworks and databases. And because it has that potential to offer supreme control to the developer, this is becoming that first choice of all programmers. Also, PHP don’t need complex scripts.

    So, let’s check out why PHP Development Services are beneficial for Enterprises:

    As we already said, enterprises do all their best efforts to build a strong online presence. And having a fully-functional website or web application is very essential for that, which must have rich-featured user experience with a potential of increasing user engagement and reducing bounce rate.

    Obviously, achieving this goal will take no time, because we have overabundance of technical options all around. But the main question is why PHP is the best?

    Robust Features

    One of the main reasons of choosing PHP for website development is; it is an open-source programming language. In today’s fast-forward time getting instant accessibility became the need. Not only the developers, but customers also look for those who offer quick, simple and attractive user experience. With robust features this interpreted language becomes quite compatible with all types of operating systems like Windows, Linux, Mac OS, etc.

    Large & Reliable Community

    Since PHP is an open source and cross-platform scripting language. This totally means it has biggest active and supportive communities all around the globe. Indeed, if developers stuck or face any problem, they can instantly ask help from these communities.

    Flexibility, Scalability & Performance

    PHP works best for all. Either you go for a simple web application or some complex software to support your existing business processes. Truthfully, all small, medium or large sized businesses started leveraging the potential of PHP platforms.

    PHP has a wide range of tools which offers different advantages likes high-end scalability, low maintenance, better performance, etc.

    Less Time Consuming

    PHP development works takes very less time because it supports code reusability. The lesser time spent in development, the greater ROI (return of investment) is expected. In other words, you can organize your application in lesser time and quickly becomes favourable for everyone thereby increasing ROI.

    Extremely Robust and Secure

    With several security breaches occurring around the globe, cyber security turns into a major concern for all small, medium and large enterprises. Luckily, PHP offers great security.

  • Why Website Development Is Important?

    Why Website Development Is Important?

    Conflicting the believes of some people, website development is still an exceptionally important aspect for online marketing strategies. Today, there is a common belief among certain group of people that social media platforms substituted the necessity for a traditional website but the actual fact is not the same.

    Factually, it is true that in current time the swing toward online interactions is more for social media sites and mobile apps. Consequently, the web access approach for shopping, chatting and finding information also changed intensely. Businesses of all sizes adapted web presence to stay connected with their consumers.

    Therefore, besides all these digital or social advancements, let us know why website development is still important? Consider the below points to know the key reasons why having a website is essential to build a successful online presence for your business.

    Ownership Maintains

    Owning your website and web address is very essential to protect your brand identity, as it avoids surrendering control of your brand name from third party websites and their ads. Always keep in mind, owning a domain name for your own brand with the help of a reputable hosting company is as much important as selecting the domain name itself. Owning a domain name for your business is crucial brand and its online presence. It not just builds your brand but it also helps people to engage with your website.

    Good Web Development helps to Control Content

    In digital world there is an old saying that “Content is King” and this saying still rings true in current time, probably more than before. The way you present your content in your website is very important. Always make sure the content in your website is original, appropriate and exciting to efficiently convey your message to your visitors. With the help of good web development, you can control your content’s relevancy and your conversion process thereby improving the user experience.

    Good content helps your website to set apart from others and conveys the correct message to your visitors. To create good website content starts with appropriate market research by which you can identify your high-value customers (HVC).

    Creating Content Hub

    As per digital marketing strategy blogs are very essential and it is principal for all content marketing  activities. Engage your audience with a constant presence in social media and eventually bring visitors to your website.

    Your business blog will increase the amount of appropriate inbound links that will redirect your visitors to the other pages of your website. Along with SEO, this will increase your website traffic and also the site visit duration.

    Drawing Search Traffic

    Good website development includes total website optimisation which has a significant role in grabbing valuable search engine traffic. Consumers principally look for information with the help of keyword by searching them in Google or any other search engines. Applying the correct keywords and subjects on your website will considerably help visitor’s discovery your site.

    Website traffic works as an indicator as well as driver for your business growth and truly helps to:

    • Control ROI to see how good your marketing is functioning
    • Collect insight of your viewers to make knowledgeable decisions
    • Improve the credibility of your SEO and search engine
    • Produce more leads, improve conversions, and gain more customers overall

    There are various SEO strategies you can do for every page of your website to improve your search engine rankings and gain more visitors.

    Monitor, Tweak & Improve

    Accurate website development provides you the capability to correctly analyse website statistics. It includes evaluating conversion rates, checking backlinks and measuring visitor engagement, all of which are vital for improving all your online marketing actions. The goal is to eventually succeed for the ROI for on the website and integrate Google Analytics, Google Search Console tools and a CMS.

    If you consider digital marketing and really want to succeed, then do not overlook your business website; it is your greatest online asset.

    Contact us if you need assistance to improve your website or if you are planning for developing a new website for your business. We offer Website Design & Development, Web Hosting, Website Security and digital marketing services such as SEO, PPC, Social Media Marketing and Email Marketing, etc.